App Store and most important key performance indicators If you don't, please refer to Apple's official documentation first, as you will primarily benefit from this article if you can follow along.Īfter reading this guide, you should better understand how Apple's platform works and use this knowledge to improve your ASO game. We assume that you already have an app in the App Store and are now ready for the next steps. If you are in the early stage of your app in Apple's App Store optimization or are a seasoned ASO professional, this guide will explain best practices for working with App Store Connect. ![]() App marketers and ASO teams want to optimize and monitor the performance of their apps in different countries to achieve high ratings and downloads.App developers that need to provide software updates and technical releases and comply with Apple's guidelines to successfully launch their app.Similar to Google Play Console, the users of App Store Connect can be divided into two major groups: While Google Play Console is the central place to work on the apps for Android devices, App Store Connect covers devices with the iOS system, which includes iPhone and iPad products. ![]() What is App Store Connect?Īpp Store Connect (historically known as iTunes connect) is Apple's platform for releasing, managing, and reporting iOS mobile apps. Being the second-largest app store in the world (after Google Play Store), App Store Connect offers a unique set of features that app marketers can use daily to improve their KPIs and increase their downloads. If you want to succeed with your app store optimization (ASO) and paid user acquisition efforts with iOS users, you must know how to properly use App Store Connect.
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