But in some cases, we will want more granular detail about how these countries search for the Olympics. Which are the top two countries searching for the Olympics?To compare these countries against each other, we could use the map. Look at worldwide, all-time search interest in the Olympic Games. Combined with these topics, we can find much more specific insights. On their own, they are much broader than the search topics we would normally use to explore Google Trends. Once you have selected a category, it’s also possible to remove your search term or topic and look at this broad, categorized data.Think of these categories as umbrella topics. This could give us information about how people search for ethical brands, for example. The results will reflect searches for the term or topic in context.In this case, we will view results for sustainability in the shopping category. Select a category most closely related to the context you are interested in. You can type in a category name, or click through the parent categories to explore the full list. Click on the arrow to view a list of categories. Using categories will allow us to explore one particular context.Ībove the time series graph, there is a drop-down menu labeled All categories. This example will look at searches for sustainability, in the past five years worldwide.There are different contexts for how people might search for sustainability. Click it to see sub-regions nested within this location, or type the name of a sub-region. For example, we can look at search interest in cricket in Tamil Nadu. You can also access search data by metro area, for countries where this is available. When you hover over a region, a right arrow will appear. Scroll through the list to pick a country, or select Worldwide for all data. You can browse a list of locations by clicking the country label above the time series graph. This is particularly useful for getting granular data for a short period of time. You can further narrow the timeframe by typing dates into the text fields or selecting them from the calendar view. Then, choose the year you want to explore. Click “custom time range” to see options to select an alternative time range.įrom the time drop-down, scroll to the bottom and select Full year. A drop-down list of possible time ranges will appear. Above the time series graph, click the button that says “past 12 months”. Trends Explore will automatically show you data from the past year. You can also specify a custom time range.This example looks at search interest in cricket in India. Google Trends offers a menu of time ranges for your search from the past hour, all the way back to 2004. Middle East, Africa, Turkey - Regional/Crossborder
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